By Richard Owen, CEO of Satmetrix Cementing lasting customer loyalty is clearly important for any small business but, in many ways, can seem unachievable at times. Markets, competitors and customers are ever-changing, and this constant state of value flux means small business owners must listen, understand and evolve to ensure they meet…
By Jonny Rosemont, head of social media at search and social media agency, DBD Media Facebook’s mind-blowingly popular global usage presents an unprecedented marketing opportunity. Over one billion of the world’s population is spending over six hours per month on the site – more than any other web property including Google. And…
By Jason Yeomans, founder & CEO of PMGC Technology Group Every entrepreneur is familiar with weighing up the risks and rewards involved in starting up their own business. The challenges can be overwhelming. In one of the flattest economic climates that many of us will ever experience, there is reduced appetite to…
By Julia Priddle, Head of Account Management at ChannelAdvisor In a time of continued economic turmoil, businesses are embracing new channels for growth. One option is online marketplaces, which are seen as a fast and cost-effective way to diversify the sales channel. Marketplaces such as eBay and Amazon offer an unrivalled customer…
Sometimes everybody around you is wrong. Frightfully, horrifically mistaken. That’s important to remember says DAN WALDSCHMIDT who has been refusing to accept business as usual. One of the things business experts tell you when you are considering changes to your sales strategy is the idea that you need to “listen to your…
95 per cent of businesses I see at the moment have what we call five-year-old-itis. Their problems are five years old; in the last five years, everything and nothing has changed. 95 per cent of businesses that I see and work with are based on five-year-old business models, based on five-year-old assumptions…
Part of the job of running your own business is figuring out how you can ‘get ahead of the game’. You need to have processes or systems that can focus on you finding cuter/smarter/cleverer ways of doing things. You must find ways that are cuter/smarter/cleverer than the way your competitors do things.…
A couple of years ago, when I was Employment Minister responsible for Health and Safety, I visited a local firm and in passing asked them to show me their health and safety manuals. They took up about eighteen inches on the shelf in their office. It seemed ludicrously over the top, and…
The business community in Epsom and Ewell is full of great success stories. It also faces huge challenges. If you look around the area you will find smart retailers, effective transport firms, a whole range of professional services and a small manufacturing sector that encompasses train parts and a really innovative little…
Brought to you by Robert Craven of The Director’s Centre: In two weeks’ time the Easter break will begin and we will be a quarter of the way through 2013. This is a good point to reflect on how the year has been for your company. However until then there are at…
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